Joseph Ford was born in London, England. He was eight years when his mother taught him knitting and his father handed him a camera. He is stuck with one of these skills. Joseph chose to study French and Italian at the University of Cambridge and the Ecole Normale Supérieure in Paris. He suddenly approached his parents by saying he wants to be a photographer.
Joseph Ford loves creating ideas and solutions, ensuring everyone enjoys. The best summary is the storytelling part that features a side order presenting off-beat creativity. The optical illusions sprinkle in his art where twins are blended into custom knitwear in a wall or a lifestyle shoot showing a cardboard teenager. Clients love to choose Joseph for his creative editorial advertising images and films of people in the studio or location.
Joseph Ford likes to keep lightweight productions. It is easy to manage, minimizes the impact on the environment and is cost-effective. He works with CGI studios, hair/makeup artists, stylists, location finders, casting directors, production managers, and animal handlers. Joseph spends many years in Paris and claims to be English/French bilingual. He regularly works in Paris and is comfortable in France organizing productions.
He keeps traveling, though his base is London. If he is not traveling, his free time is spent on thinking of ideas to transform into images. He has published Knitted Camouflage picture and it was published by Hoxton Mini Press. His pictures are as prints and even clicking from the Knitted Camouflage series or emailing about other series allows buying prints from him.
Joseph Ford works with Air Canada, Adidas, Beachcomber Hotels, Mastercard, McDonalds, BNP Paribas, American Express, Disney, Decathlon, Huawei, Hennessy, Hewlett Packard, LEDO, Pepe Jeans, Vodafone, Nisa, Renault, Mazda, and many more.
Joseph Ford prints are found as permanent collection in Hamburg Museum. He is a fan of optical illusions that he matches people to their environment using custom-made knitwear. The ultimate analogue medium for him is the knitting. It completes his imperfections and gives a lot of detail. It is assumed that his photographs are the result of CGI or Photoshop. It is satisfying to work with hand-crafted, slow medium, and the bits fail to match as the results are not perfect.
The pictures in this took weeks to plan and research. He says he worked with Nina Dodd, an amazing knitter. Each picture of his started with an idea and he would photograph someone placing them into cherry blossom or make them disappear into a cliff edge. He always has a concept in mind and set outs to look for a perfect location and comes up with brief detailing about the design and how it matches the background. He ensures the location is eye-catching and is simple to translate into knitwear.
Joseph says the technology evolution has helped photography to a great extent and the consumption process is also fast. Now capturing the attention of the viewers is to focus on quality. Ford says one should concentrate on creating a thought-provoking work to bring a transformation in the quality of advertising photography or in
His awards include:
— Sony World Photography Awards, AOP Photographers Awards, Creative Review, Applied Arts, Luerzer's Archive 200 best ad photographers, PDN Annual, Creativepool, IPA Cristal, One Eyeland, Stratégies, Epica, Eurobest, and more.